Buried at the bottom of an innocuous “spring cleaning” post on Google’s blog yesterday, the internet giant made a very important announcement: it will stop funding its Renewable Energy Cheaper than Coal (RE<C) initiative.
But that’s not the whole story. And if you believe the headlines — “Google Abandons Renewable Energy Push”or “Are Google’s Green Days Over?” — you might think this is a negative development. But if you look at the details, it’s a story about how the company is adapting to a changing market and actually increasing investments in renewables.
Interesting article by Stephen Lacey on thinkprogress.org that clarifies Google's announcement that it is shutting down it's renewable R&D initiative. Google is not getting out of renewables but is instead shifting focus to deployment. R&D is good, deployment is even better.