"To protect their bottom line"

Levi Strauss is working on reducing water use in the manufacturing and consumption of jeans. Good to see that they are working on both production and consumption aspects of water use. But, come on, do people need "new" jeans that are already falling apart?

I agree with this interviewee:

“As long as you don’t get dirt on them, don’t do a lot of strenuous activity in them and — sorry if this is a bit vulgar — be sure to always wear underwear, you can really go a very long time between washing."

It's true, washing jeans is the best way to ruin them, espcecially black levis. Don't wash the black ones; they won't be black for long.